| Author |
Skinner, W. E. (William E.) |
| Title |
How to conduct a small mail order business
|
| Original Publication |
United States: A. B. Courtney, 1896.
|
| Series Title |
Multum in parvo library, Vol. 3, No. 27, March 1896
|
| Note |
Reading ease score: 74.0 (7th grade). Fairly easy to read.
|
| Credits |
Demian Katz, Craig Kirkwood, and the Online Distributed Proofreading Team at https://www.pgdp.net (Images courtesy of the Digital Library@Villanova University.)
|
| Summary |
"How to Conduct a Small Mail Order Business" by W. E. Skinner is a practical guide published in the late 19th century. This book offers insights into the growing phenomenon of mail order commerce during a period when postal systems were evolving, allowing individuals and businesses to sell goods directly through mail. The content focuses on the logistics, strategies, and ethical considerations of launching a successful mail order business. The book discusses the importance of selecting appealing products—both staples and novelties—and emphasizes effective advertising techniques. Skinner advises potential entrepreneurs on how to attract customers through compelling descriptions and promotional materials while cautioning against deceptive practices. Additionally, he highlights the significance of building trust and maintaining good customer relationships to foster repeat business. The text reflects a thorough understanding of the early mail order market, offering practical tips on product selection, advertising, and the management of operations within this burgeoning industry. (This is an automatically generated summary.)
|
| Language |
English |
| LoC Class |
HF: Social sciences: Commerce
|
| Subject |
Mail-order business
|
| Category |
Text |
| EBook-No. |
71267 |
| Release Date |
Jul 24, 2023 |
| Copyright Status |
Public domain in the USA. |
| Downloads |
108 downloads in the last 30 days. |
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